SevenFriday was officially founded in May 2012 by Daniel Niederer, though he had already been working on product and brand development for more than a year and a half prior to the official launch.SevenFriday’s watches have made a big splash over the past few months, getting a lot of attention on the internet in particular.
This is the SevenFriday M-Series M2 reference M2-1. We debuted the SevenFriday M1 and M2 watch here in mid 2014.While the SevenFriday M-Series watches share the same basic silhouette as the P-Series models with their lugless 47mm wide cases, the concept and dials are very distinctive. The SevenFriday M1 and the SevenFriday M2 watches are similar, but with different finishes, and given the black-coated case, the SevenFriday M2 is going to be a bit more expensive. Otherwise, both of these watches that debut the SevenFriday M-Series are all about using discs versus hands to tell the time.
The first collection of watches includes the P1, P2, and P3, all variations on the same basic design. The P3 features a black PVD treatment with red accents, the P2 has a dark grey PVD with rose gold colored accents, and the P1, which is the watch we have here, has a non-PVD-treated stainless steel case with a tonal grey/silver color scheme.
The groupon watch uk SevenFriday Q-Series utilizes the same case and central minute hand found in the V series from 2015 (reviewed here), but introduces three new models (dial layouts, essentially), each with its own unique visual identity despite the similarities in construction. Returning elements include a 44mm stainless steel tonneau-shaped case with 30 meters of water resistance, SevenFriday’s lugless, Fast Strap Changer system, and customized Miyota automatic movement. The Miyota 2819 actually offers a central hour hand, but here SevenFriday has omitted it, using what would otherwise have been a second time zone display as the main hours, in a 24-hour format. We’ve seen a 24-hour dial on other SevenFriday watches, but a date display is a first for the brand. The Miyota 2819 runs at 3Hz, with 40+ hours of power reserve, and an accuracy of -20 to +40 seconds per day. The multi-level dial elements are visible at all angles thanks to a domed mineral crystal.
Like the other S-Series watches, the new groupon watches mens SevenFriday S2/01 features a 47mm wide case, and here it is in polished stainless steel. It also has an “animation ring” (what SevenFriday calls the ring that surrounds the case) made out of sandblasted PVD antique brass. The antique brass animation ring complements the dial well because the dial has elements that give it a raw industrial look.
There’s a lot to talk about with the SevenFriday V-Series, and I’m going to focus on the experience of wearing it, as much of the on-paper aspects of this watch were covered by Rob Nudds in his SevenFriday V-Series release article here. So, first things first: what time is it? The first few moments I spent with the watch had me asking that question, followed by a dejected glance at my iPhone. You’ve got the standard minute hand, but SevenFriday has concocted a creative way of figuring out what hour it is. And it involves some basic math. Essentially, you’ve got a central dial marked +0, +4, and +8, and in place of the traditional 11 o’clock to 3 o’clock positions, there is a scale marked 0-4 with markers for 15-minute increments with a labeled 30-minute increment for each hour.
All SevenFriday watch is powered by a Miyota movement, specifically the 82S5. There’s nothing fancy about the 82S5, but it ticks all the boxes insofar as practicality and usability are concerned. It beats at 3Hz and offers a power reserve of 40 hours. It doesn’t hack, but it can be hand-wound, which is useful since this means you can easily set the watch the night before and wind it so that it still has enough power to run in the morning.